It is taken into consideration that the managers of Nike’s are considering of expanding their business into production of sports beverages. Regarding this, the main aim of the managers remains in terms of expanding well their business. Sports beverages expansion indicates that the company is indeed performing exceptionally well in terms of sales and thereby they can manage even to make an investment in the corresponding plan. The managers prefer to do this under the name of Nike only because the cost of doing it will remain much less.